An inspired campaing by Stipe Filipovic, Bosnia & Herzegovina!
With hair against racism!
My inspiration for the campaign UMOJA comes from my own desire to fight against racism.
UMOJA is a Swahili word that means Unity or togetherness.
The Swahili language, also known as Kiswahili, is a Bantu language and the first language of the Swahili people.
It is a native language of the African Great Lakes region and other parts of South East Africa, including Tanzania, Kenya, Uganda, Rwanda, Burundi, Mozambique and the Democratic Republic of the Congo.
Unfortunately, racism is deeply rooted in people.
We live in a world where people like to judge other people before they meet them, before we get to know who they really are!
Why do we think we are better than others?
Why don’t we accept other people?
Do not try to change others, change yourself!
Change begins with oneself!
Just as white people have a derogatory term for black people, they also have a derogatory term for white people and it is MZUNGU!
Hair design / Stipe Filipovic
Producer / Stipe Filipovic
Make-up / Maja Koristovic Talovic
Model / Anita Polunic & Adeel Oyo
Photography / Armin Colo
Hair products / Keune
Greetings from Bosnia and Herzegovina!